Melrose Place, 1992. What happened?

When I was in New York last month, I ran across several ads on bus stops and phone booths for the new Melrose Place. These ads had charming, subtle catch-phrases on them, like "Tuesday's the new hump day" or "Tuesdays are a bitch." I admit, I didn't recall the old Melrose Place to be a particularly subtle series, but I thought these ads were tacky even by Melrose Place standards.

Because I hadn't seen the original Melrose Place since I was a child, I decided to watch the first season for free on CBS.com. I was shocked to discover that the show didn't actually start off as the crazy prime time soap opera filled with wicked villains that existed in my memory. The characters were full of ordinary brokenness, sad childhoods, unfulfilled dreams, and lots of ABC after-school special plotlines. The show starts with the sexually harassing boss that gets sued in the end. The offending harasser was not even a resident at Melrose Place; it's one of the poor young residents who has to cope with being harassed by her boss and rescued by her roommate. When some of the characters do something bad, it's out of stupidity or irrationality or accidental cruelty, but deep down they are all good people capable of apologies and redemption. Even the doctor, Michael Mancini, whom I remember as viciously evil, is just a kind of goofy and insensitive husband in those first episodes, capable of being devoted and loving when required. And the sex, well, there was some sex early on, but it wasn't exactly steamy. And the show tried to tackle serious topics like discrimination against Matt because he's gay, tensions between African American and Anglo Angelenos in the wake of the riots (the show first aired in 1992), domestic abuse, student loan repayment in a weak job market, and twenty-somethings lacking health insurance. It was amazing to see that the characters were realistically struggling to make ends meet. Of course, virtually none of the original characters could live in the apartment complex now in a much more expensive Los Angeles (even in a recession). A taxi driver, a receptionist, an aerobics instructor, a waitress, a mechanic.

So how did Melrose Place go from the ABC after-school special for twenty-somethings to the prototype of soap opera? I don't know; I haven't watched that far into the show. I do wonder if it's when Heather Locklear shows up, but I also wonder about what caused the shift (besides the beautiful blonde vixen). Was it a move to get better ratings? Or did viewer tastes change leaving behind the 1980s and moving into the 1990s? Was it about Bill Clinton and the end of Reagan-Bush; did the change in presidents signal a change in era, a higher desire for steamy subplots and catharsis watching truly wicked villains? What about 90210? Was 90210 a family-friendly drama once upon a time too that became the master of melodrama only after a while?

I haven't seen the new show; I doubt it's premiered yet. But the ads suggest that it will start out with high melodrama, outrageous villains, and plenty of sex from day one. What was the shift in popular culture that accounts for the very different series starts?